You might notice the tagline in the upper right corner says “Don’t Ever Give Up”.
Years ago I read a study on purchasing agents and their buying tendencies. One of the questions was… How many calls does it take before you buy from a new rep? The answer was seven calls.
A few weeks later I read another study, this one on sales reps. One of the questions on this study was… How many calls do you make on a new account before you give up? The average was four.
What does that tell you about how much new business an “average rep” drives?