Tag Archives: Driving Demand

Salespeople and Driving Demand

Nothing happens in a High Performance Revenue Engine without demand.  Now this demand is driven in a variety of ways or what I call Demand Channels.  For example one Demand Channel could be email marketing.  In this channel some number … Continue reading

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What Is A Hunter?

As I talk with companies that are hiring sales reps a common refrain is “we need a hunter”.  That shouldn’t surprise anyone because if you look at sales jobs through the years that concept always stands out.  Question is what … Continue reading

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The Price of Average

You might notice the tagline in the upper right corner says “Don’t Ever Give Up”. Years ago I read a study on purchasing agents and their buying tendencies.  One of the questions was… How many calls does it take before … Continue reading

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